Over 1 billion people use Instagram per month, making Instagram a massive platform for marketing. Around 90% of Instagram users also follow at least one business page to get the latest news about deals and sales. Obviously, every business today should be set up with an Instagram business account to maximize their profits!
While Instagram originally started out as just a photo sharing platform a little over 10 years ago, it has evolved into a bustling hub for business. Influencers and businesses alike pedal their wares on their Instagram pages to millions of users in the hopes of getting a few sales.
Today, we’ll be telling you how to build your Instagram brand and maximize your profits by using an Instagram business account. Keep reading to learn everything you need to know to get started right now!
How to Start Using Instagram for Business Success
Next, we’re going to tell you step by step how you can use Instagram for business success.
Step 1: Set Up a Business Account
First, you’ll need to set up your Instagram business account. To do this, simply load up the app or navigate to Instagram on the computer. Next, you’ll want to click on the option that says, “Sign Up.”
You’ll be prompted for an email address, so you should probably use an admin address from your business. Put in your desired username and password, and then fill in your profile information.
After you’ve done all this, your account will be complete!
Step 2: Implement an Instagram Marketing Strategy
After setting up your account the way you want it, you’ll need to start focusing on how to market your business and the products you sell.
This usually starts with thinking about what your audience wants. Who are you trying to sell to, and what would they want to see on an Instagram business page? Defining your target market is one of the most important aspects of a good marketing strategy.
To determine your target market, there are a few things you can do. Determine what kinds of customers already buy from you. You can also check analytics of other social media channels to see who follows your business there. Lastly, try conducting some research on the customers of your competitors. Doing this will give you a good idea of who you should be targeting.
Beyond determining your target market, you should also be setting goals and objectives that you wish to achieve. These goals should establish what you want to accomplish by setting up an Instagram business account. With your vision in mind, you’ll be able to take things in the right direction.
Also be mindful of the metrics that Instagram tracks for you. Instagram will automatically track certain metrics related to how your audience is engaging with your account. For example, you should be watching metrics like follower growth rate, post impressions, engagement rate, and click-through rate.
If you’re mindful of how your account is doing in terms of numbers, you’ll be able to better focus on areas that need improvement.
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Step 3: Optimize for Business
On any given Instagram business profile, there is only so much room for you to effectively communicate who your business is to potential customers. Despite having restrictions in place, you can accomplish a lot with an optimized profile.
First, you need to write a good bio for your company. One of the first things visitors to your account will see is your bio, so it needs to be attention grabbing and straight to the point.
Instagram bios are limited to just 150 characters, which is only a couple of sentences at most. In this short description, visitors need to be able to know exactly who your business is. This will help them make the decision to either choose your company or find another one.
A few things you can do to write the best Instagram bio include:
- Be short and sweet.
- Use line breaks.
- Make ample use of emojis to communicate.
- Include a call to action (CTA).
Besides the bio, you should also take care in selecting the right profile pic for your business. Many brands use their logo for their profile pic, but you don’t necessarily have to do that if you don’t want to. Keep in mind that your pic will be framed in a circle, too. Try to choose a picture or logo that encapsulates who and what your brand is.
And finally, be sure to include relevant contact info. If potential customers are trying to contact you, you need to be able to respond quickly to boost the chance of a sale.
Step 4: Post Content of High Quality
The most successful Instagram profiles out there post high-quality content. This is content that people enjoy viewing. If your audience enjoys what you post, they are much more likely to follow you and check out your business and your products.
A good idea for this is to establish a visual brand identity. People should be able to recognize your brand just by the style of content you post. For example, some brands may post extremely colorful pictures, others may have witty or humorous posts, while others may post things in a more serious tone.
Decide what your brand identity is and then let that shape the content you post. Try showcasing your products and services so people can get an idea of what your business does and who you are.
Instagram is an indispensable marketing tool for modern day businesses. The sheer amount of daily users on the platform ensures a business, if properly optimized, can find a huge following and many potential customers.
We hope this Instagram tutorial for business will help you on your way to running a successful Instagram business account. If you keep the tips we’ve outlined above in mind, you should be able to establish a solid following in no time!