Help Your Business in 2020: the Importance of Online Presence

With the ongoing Covid-19 pandemic, the whole world is changing, including the UAE, and you should quickly adapt to the new situation.

Almost every single industry has felt the impact of the coronavirus. These troubling times have been especially hard for all businesses with a face-to-face business model.

So, let’s stop for a moment and think.

Do we know when the Covid-19 crisis will be over?

No.

Should you just give up your business?

Absolutely not.

You should adapt and employ a professional social media company in Dubai to help you establish a strong online presence!

Social distancing rules and more and more people working from home resulted in more free time. The majority of people use that free time online.

And with a tone of new potential customers online, where should your business be?!

(Online, of course.)

What Is Online Presence?

What Is Online Presence?

Online Presence is Important
Most people think if their business has a website that they have a strong online presence. I’m afraid that’s not right.

Even though having a website is crucial for many businesses, you can do much more with your business’s online presence.

You need professional photos, a logo, and quality content to promote your business and its goals. Furthermore, a strong online presence includes using Social Medias to engage with your targeted audience, SEO (search engine optimization), blogging, and other aspects of digital marketing.

Now that we have covered the basics let’s take a more in-depth look at the benefits your business could reap by building a strong online presence.

Benefits of a Strong Online Presence

  1. Grow Your Audience 

A strong online presence allows your business to reach a much higher number of potential customers than you could reach by traditional marketing methods. It allows people to learn about your business or services 24/7.

And with many people spending more time than ever online (due to the coronavirus), it has never been easier to increase your online audience.

Boost your online presence through all available online channels, and watch how your audience grows.

  1. Build Your Brand’s Awareness

Use your online presence to build awareness of your brand. This will allow more potential customers to reach your business and see what you have to offer.

  1. Easily Promote Products & Services

Your online presence allows you to let your audience know what you have to offer. To promote new products or services, all that you need is a few professional photos and a copy that converts that you will publish on your online channels for your audience to see.

  1. Allow Your Customers to Reach You Whenever They Want

Your Customers can reach you Whenever They Want

Allow Your Customers to Reach You Whenever They Want

Thanks to the internet, you can allow your costumers to explore your products and services whenever they want.

If you run a local business, your potential customers may find all the information they need, and make a purchase once you are open.

On the other hand, owners of online stores can benefit the most from this, as their stores are accessible 24h per day, allowing people to make purchases whenever they want to.

  1. Build Positive Reviews

Did you know that 86% of people look at the previous review before making a purchase?

You need to make sure your business has plenty of positive reviews, as lousy reviews could ruin your business.

Take your customer service to the next level. Be prompt to reply to any questions your audience has, and you will see tons of positive reviews in no time.

  1. Address the Concerns of Your Customers

Use your online presence to listen to your potential customers’ concerns and address those on your website and Social Media profiles before they are even brought up.

Create and regularly update the FAQ page on your website, and publish SM posts with answers to those concerns.

  1. Use Efficient Online Marketing Methods

A strong online presence will allow you to use online marketing more efficiently to promote your business. Depending on the approach, your online marketing strategy will include website content, social media posts, YouTube videos, SEO, and much more.

Online marketing is the most cost-effective means of marketing today, as it makes a high ROI (return on investment). All you have to do is produce top-notch, quality content. People will share it among themselves, thus promoting your business for free.

If you are not a marketing professional, we strongly advise you to hire a social media company in Dubai, to maximize your marketing potential.

Conclusion

Even if you have a great online presence, it can always be improved. In case you don’t, you are missing out on a great business opportunity.

After all, it is 2020, and a strong online presence is a must in the business world.