Facebook Twitter Instagram
    Facebook Twitter Instagram
    Marketing2BusinessMarketing2Business
    • Definitions
    • Marketing
    • Business
    • SEO
    • Digital Agencies
    • Advertisement
    Marketing2BusinessMarketing2Business
    Home » E-Commerce » The Ultimate Guide to Increasing Ecommerce Sales With Product Videos
    E-Commerce

    The Ultimate Guide to Increasing Ecommerce Sales With Product Videos

    marketing2businessBy marketing2businessApril 13, 2022No Comments6 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    The Ultimate Guide to Increasing Ecommerce Sales With Product Videos
    Share
    Facebook Twitter LinkedIn WhatsApp Pinterest Email

    Trust is the fundamental player in turning potential customers into loyal customers. The best part is that creativity can serve as the right building block of customer trust and loyalty. However, while businesses have the creative freedom to communicate their customer’s messages with videos, this magical element is still under-utilised. So, let’s look at the bigger picture.

    More than 50% of customers agree that inability to touch and try a product is the biggest drawback of online shopping. And, product videos serve as a suitable tool to win the competitive edge to get increased trust and, conclusively, your revenue.

    All you need to create unmatchable product videos is a clear understanding of your product, a convincing script, and a great online video editor to ace your video marketing strategy. Although brief guidance can be a guiding light, leave it up to us. Here we have the ultimate guide to increasing eCommerce Sales With Product Videos to boost your loyal customer base and revenue.

    What is a Product Video?

    Product videos are a type of marketing video that demonstrates a product with its genuine features and benefits creatively and attractively. These videos are useful decorations on the product page to help customers understand a product and convince them to buy. However, the placement of product videos is not limited to the product page. You may use them on social media or elsewhere, as per your requirements.

    Steps to create a compelling product video:

    Draw a blueprint of your video

    Anything that is well planned helps to achieve results better and faster. Product videos are no different. Hence, the process of filming one must start with a plan. In setting a blueprint, the first step is to decide what kind of video you want. There are five fundamental types of product videos you can choose from, and they are as follows:

    1. Product demonstration videos
    2. Explainer Videos
    3. Advice Videos
    4. Customer Testimonial Videos
    5. Unboxing videos

    The selection of suitable videos depends on the goal you aim to achieve through such videos. Some common goals that can be achieved via videos are spreading product awareness, driving sales, and establishing a distinct brand image.

    To determine the suitable video type, you first need to clearly understand your targeted customers and their pain points.

    After determining an admirable video type, you can move forward in your process of creating an awe-inspiring product video.

    Create a storyboard

    Sometimes, a story can make everything connected. But, at times, a simple video can do the magic. It is sometimes based on the message you would want to communicate through your video and the type of video you are using to convey your message to your audience.

    For any category, you must have an attractive script and well-designed storyboard to guide you down the path of boosting E-commerce sales. For the scripting and storyboarding needs, you may hire an in-office script writer/copywriter or can work with freelancers.

    A storyboard is a prerequisite element of a great product video that delivers higher conversions. A well-designed storyboard guides the whole video production team from the video filming stage to the editing phase. Storyboarding can cut short the long hours the editing team has to sit in front of an online video editor.

    Make a list of your requirements.

    Nothing could be more frustrating and time-consuming than to have the whole team wait while the management is busy getting the vital elements ready till the last moment. In the majority of the cases, the camera handling team changes on a per-hour basis. At such times, last moment management would cost you money and effort. As a precautionary measure, having a list of all required items beforehand can help you create a product video that drives sales.

    The unmatchable ideas can come to you at the moment. For such ideas, you can not have everything arranged at your table. However, for a pre-planned script with a well-designed storyboard, you must have all equipment to film the video and an online video editor to get a smooth eCommerce video.

    Film your video

    Now that you have collected everything you require, the action phase is knocking at your doorstep. To film a seamless product video, you can use a high profile camera or iPhone, as per your budget. Get your props organised, lights ready, and team prepared to save time and money. This phase is also called the action phase.

    Many product videos are animated, and hence, they do not require a high-profile video shoot. However, for such videos, product shoots must be done with extreme care and professionalism.

    Avoid using distracting voice-over and low-quality clips for the final video. Instead, the fundamental mantra is a supreme quality to boost eCommerce sales using videos.

    Edit your video:

    Editing a video is no less than filing colours to a drawing. It adds magic to black and white art and makes it aesthetically pleasing and visually appealing. There are plenty of video editors and video makers, whatever you call them, available online. However, the most suitable online video editor would be a match between your list of requirements and its offerings.

    At this step, along with a perfect online video editor, you must also ensure not to overdo the animation and decoration of videos using funky animations and unnatural effects.

    An awe-inspiring product video results from audio and visual elements in the right quality and quantity. Moreover, you can consider adding text overlays, commonly known as captions, in the video to convey your message clearly to your audience.

    In the Nutshell

    Now that you have a product video that attracts better and converts better, you can place them on the product page of your website and your social media platforms. In the end, you can focus on sharing your video with brilliant captions with keywords embedded. Make sure to optimise your video to be found easily by search engines using keywords.

    Along with next the steps mentioned above, you must devote extra attention to video content quality. The most desirable aspect of a product video is creativity and aesthetics. Hence, while creating a video to drive increased eCommerce sales, you must not avoid giving your mind the creative freedom to create an aesthetically pleasing video.

     

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    marketing2business

    Related Posts

    Ecommerce Digital Marketing: How To Grow Your Business

    August 16, 2022

    7 Important Reasons to Audit Your Shopify Website

    May 25, 2022

    How to Buy Instagram Followers?pros and cons.

    April 28, 2022

    Essential Office Supplies for Your Start-Ups In Future.

    April 28, 2022

    Five Tips for Funding in a Start-Up Company in 2020

    April 25, 2022

    Mobile Phone Spy App to Protect Business Secrets

    April 25, 2022
    Add A Comment

    Leave A Reply Cancel Reply

    Recent Post

    Things To Consider When Planning to Get An MBA Degree

    Education

    Things To Consider When Planning to Get An MBA Degree – Whether you are looking…

    Factors to Consider When Getting a Personal Loan

    January 23, 2023

    Different Ways That Manufacturing Businesses Can Market Themselves

    January 20, 2023

    Seven Ways That Going Back To School Can Boost Your Business Career

    January 19, 2023

    5 Promo Gifts Perfect for Restaurant Marketing Campaigns

    January 18, 2023

    Mistakes To Avoid When Choosing Training On Sexual Harassment

    January 16, 2023
    Popular Post

    A Gaming Mouse Will Help You Outperform at Both Work and Gaming

    October 31, 2019

    What is Animaker? – Defintion, Features, and More

    April 6, 2020

    6 Things You Can Do To Help Fund Your Business Venture

    April 22, 2022

    How to Eliminate IT Downtime When Moving an Office

    April 7, 2021

    Difference Between Market and Marketing

    April 25, 2022

    What is an Infographic? – Definition, Characteristics, and More

    April 24, 2020

    What is Healthcare Marketing?

    March 11, 2019

    How to Market Your Sportsbook Business Like a Pro?

    August 1, 2022

    Most Effective Business Solutions For The Challenges Faced In 2020

    April 23, 2022

    What is content personalisation, and how can you leverage it in your overarching strategy?

    January 12, 2023

    Subscribe to Updates

    Get the latest post from Marketing 2 Business about definitions, marketing, business, seo, digital agencies and advertisement.

    About Us
    About Us

    Marketing2business provides brand management solutions. We are committed to bringing ideas, inspiration, strategy, and tools to help our customers grow their business and achieve success.

    Recent Post

    Things To Consider When Planning to Get An MBA Degree

    January 26, 2023

    Factors to Consider When Getting a Personal Loan

    January 23, 2023

    Different Ways That Manufacturing Businesses Can Market Themselves

    January 20, 2023
    Random Post

    White Label SEO Is Your Secret Ace In Your Pocket

    August 21, 2021

    Ensure a Safe Environment in the Workplace

    April 23, 2022

    Difference Between GoogleAdwords & Adwords Express.

    April 27, 2022
    Facebook Twitter Instagram
    • About Us
    • Blog
    • Contact Us
    • Advertisement
    • Privacy Policy
    © 2023 All Rights Reserved by Marketing 2 Business.

    Type above and press Enter to search. Press Esc to cancel.