Digital marketing is a phase of the marketing process, from digital marketing planning and marketing conception through digital marketing activities to digital marketing controlling.
Also, differentiation can be made concerning the direction of action (within or outside the organization) and the target markets (e.g., personnel, procurement, or sales market). As an innovative agency, we support you in defining the most important markets and ranges.
About the marketing instruments, the application areas of digital marketing are extremely diverse. For example, market research can be supported by computer-aided surveys, online panels, as well as digital forecasting systems.
As part of pricing policy, digital pricing models and simulations provide support, while product policy can benefit from computer-aided design programs, digital and automated diagnostic tools, and virtual development teams. Digital marketing tools are also widely used in the area of distribution policy.
These include, in particular, computer-aided logistics control and tracking systems, as well as booming e-commerce. In communication policy, the channels of online advertising and advertising via mobile devices such as smartphones should be mentioned in particular.
These include several techniques and activities such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Influencer Marketing, Content Marketing, Social Media Marketing (SMM), Social Media.
Optimization and Email Marketing. Also, there are comprehensive digital systems and databases to support the marketing mix, e.g., in the areas of data warehouse and customer relationship management (CRM). The number of possibilities is growing steadily and rapidly in all areas.
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