When people hear the word “videography,” the first thought is often movies, YouTube channels, or maybe wedding videos. While those are important, videography has grown into something much larger. It is no longer just about entertainment or personal memories. Today, it plays a powerful role in how businesses communicate, grow, and connect with people. Beyond Just Pressing Record There’s a common idea that making a video is as simple as pulling out a phone and hitting record. While that can capture a moment, videography is much more. It involves planning, creativity, and technical skill. Businesses use it to shape the…
Author: marketing2business
When people think of corporate events, they usually picture speakers, presentations, or networking. But what most attendees actually notice first are the details in the room—how the space feels when they walk in. Even small choices in seating, lighting, or furniture can change the entire mood of an event. These details set the tone before anyone speaks a word, and they often make the difference between a gathering that feels professional and one that feels thrown together. Why First Impressions Matter At a business event, guests start forming opinions the second they arrive. The lighting, the layout, and even the…
Pusoy Go is more than just a card game in the Philippines; it’s a beloved cultural tradition steeped in social connection, strategy, and friendly rivalry. Passed down through generations, this fast-paced card game has secured a special place in Filipino hearts, enjoyed in homes, gatherings, and local community events. As technology reshapes how people play and connect, classic pastimes like Pusoy Go naturally evolve to keep pace with modern lifestyles. Gamezone, a popular and trusted online gaming platform, has successfully transformed the Pusoy Go experience by blending the game’s rich cultural heritage with advanced technology, making it accessible, enjoyable, and…
Sales and Marketing often argue about lead quality, wasting time and opportunities. At Keboola, we solved this by building a shared data stack that gives both teams one trusted view of the customer—leading to more trust, faster decisions, and true alignment. When Sales and Marketing Don’t Speak the Same Language Every B2B leader has seen it: Marketing insists they generated 200 qualified leads, while Sales argues none of them were worth a call. Campaigns optimize for clicks and traffic, but sales reps care only about active pipeline. The result is finger-pointing, frustration, and missed opportunities. At Keboola, we wanted to…
Owning a domain is a small move that gives a project a real home on the internet. It’s the sign on the door that tells everyone, “this is the right place.” Getting one is easy. Keeping it safe and in your control takes a few smart steps. This guide explains those steps in clear language so nothing important gets missed. Why a strong name matters A good domain is short, easy to say, and easy to spell. Think of what people would type on a phone with one hand. Avoid dashes and random numbers. If the name is taken, try…
The vehicle inspection industry is currently in between a transformation. What was once a manual, time-consuming process is now being revolutionized by automation, digitization, and more importantly, Artificial Intelligence. AI-powered vehicle inspections are no longer a concept of the future. They are becoming mainstream for insurers, rental companies, fleet operators, and used car marketplaces. As adoption increases globally, businesses are realizing the operational and financial advantages of automating inspections. In this blog, we’ll break down what’s driving the growth of this market, how different sectors are leveraging AI inspections, and what the future holds for this fast-growing technology. What are…
Seasons Bring Opportunity Clothing – Fashion never stands still. Summer is all about light fabrics and bold colors. Fall shifts into cozy knits and warm layers. Winter leans on heavy coats and boots. Spring swings back to soft shades and airy outfits. Each change gives stores and brands a new chance to shine. But the shifts also bring a new set of problems. Products must move fast. Shelves need to reflect trends on time. Customers expect the right choices at every moment. Missing the mark costs sales. That is why tools matter more than ever. Technology creates an edge. The…
Last quarter, Janet’s team went to Chicago for a client presentation. The budget looked solid – flights, hotel, and meals were all covered. When the expense reports came back, she nearly choked on her coffee. What should have been a $3,000 trip somehow turned into nearly $6,000. Airport parking alone costs more than some people’s rent. Business travel eats money in ways that make absolutely no sense until you’re living it. Those “small” charges multiply like rabbits. Twenty bucks here for a phone charger because yours died. Forty dollars there because the hotel minibar was the only food option at…
Digital advertising has evolved into one of the most competitive spaces in the business world. Brands are no longer competing only on creativity but also on precision, personalization, and data-driven insights. As video continues to dominate online content consumption, advertisers are searching for ways to make campaigns more engaging and effective. One emerging technique that is proving to be a game-changer is the use of video annotation layers. By strategically applying this technology, businesses can gain deeper insights into viewer behavior, enhance targeting accuracy, and ultimately maximize return on investment in digital advertising campaigns. The Changing Landscape of Video Advertising…
Silver has been prized for centuries, both as a precious metal for investment and for its industrial applications. In Toronto, investors have multiple options for purchasing silver, ranging from physical coins and bars to digital investment platforms. This guide outlines the best practices for buying silver in Toronto, providing insights for both new and experienced investors. Why Invest in Silver? Silver offers several unique benefits: Industrial Demand: Used in electronics, solar panels, and medical devices, ensuring consistent demand. Affordability: Lower cost per ounce compared to gold makes it accessible for small and large investors alike. Portfolio Diversification: Adds balance to investment portfolios and…