E-rickshaw advertising is a new and smart way for local businesses to reach more people. These ads are very similar to auto advertising. But these are electric vehicles and often smaller in size than an auto. Also, they are cheaper for both brands and travellers.
Like auto cabs, these small electric vehicles are like moving billboards that can easily go anywhere in the city, from the busiest landmarks to the sleekest alley.
But is this effective? Yes!
What Is E-Rickshaw Advertising?
E-rickshaw advertising means putting ads on electric rickshaws. These ads can be anything, such as:
- Colorful stickers,
- Banners, or even
- Digital screens.
As the rickshaw moves around all day, your ad gets viewers from different regions, covering multiple demographic audiences. This gives your brand an overall growth in awareness and engagement.
Why E-Rickshaw Advertising Works?
- E-rickshaw offers you high visibility as it roams around crowded areas. These numbers can go up to 5000 per day.
- These are moving ads, so they cover multiple neighbourhoods and markets.
- It’s much cheaper than traditional advertising, such as TV or newspapers. Moreover, it’s often more cost-friendly than other modes of outdoor advertising as well.
- E-rickshaw ads can run for at least 16 hours a day, giving your business non-stop visibility.
- E-rickshaw ads are most effective for local businesses, restaurants, shops, schools, etc.
- E-rickshaws run on electricity, so you can connect with young makers who care about the environment.
- Agencies can choose routes that pass through your target areas, so your message reaches the right people.
How does an Advertising company in India Make Local Businesses Efficient with E-Rickshaw Advertising?
An e-rickshaw advertising company in India helps businesses in many ways.
- They find your ideal consumer and select the best routes to make sure your ad is seen by the right people.
- They have a creative team that designs eye-catching advertisements.
- Agencies provide end-to-end advertising services including repair. Businesses don’t need to worry about anything.
- Agencies track the performance of E-rickshaw advertisements, offering reports on how many people saw your ad and which area gave the best results.
Quick Comparison Table
| Feature | E-Rickshaw Ads | Billboards/Print Ads |
| Cost | Low | High |
| Mobility | High (Moves Around) | Low (Fixed Location) |
| Targeting | Easy (Choose Routes) | Hard (Static) |
| Eco-Friendly | Yes | No |
| Daily Exposure | Up to 5000 | Depending on the Location. |
Real-Life Examples
- Haldiram’s: Used e-rickshaw ads to promote snacks in different regions, connecting with local tastes and boosting sales.
- Patanjali: Increased its reach among local communities using these mobile ads.
Conclusion
E-rickshaw advertising helps local businesses become more efficient. They offer affordable, high-visibility, and eco-friendly marketing that is best for local businesses such as schools or restaurants.
But how does an advertising company in India help businesses get the best results? They first select the best routes, creative designs, and concise messages that connect with people. For any business wanting to grow, e-rickshaw advertising is a winning choice