There are no two opinions that animation video is continuing to grow and a strong marketing strategy. As per the research, 76% of the marketers say that animation video helps in generating more traffic, whereas 80% of the marketers believe that incorporating videos on the website reduces the bounce rate.
No matter whether you want to catch the visitor’s eyes or want to improve business productivity, animated videos are both powerful and efficient. It helps the customers to understand the product/services better, which further adds value to your business.
If you are reading this article, you might be planning to make your first 2D animation video but looking for the right direction to follow. No worries! You are at the right place. Here you will get the steps that will guide you in creating perfect and alluring 2D animation video without any hassle.
But before diving into the steps, let’s get familiarized with the term 2D animation video.
In a 2D animated video, one needs to create the project or movie clips in two-dimensional flat space. All the objects created in this type of video possess both height and width (excluding thickness) besides the digital environment.
Are you looking forward to creating one? Let’s get started with the steps for creating a 2D animation video.
Video script plays an integral role in creating high-quality videos. Your script will define how your entire video will showcase.
Crafting an excellent, educational and straightforward script is not a cakewalk; one needs to have excellent script writing skills. There are various animated explainer video production companies and talented scriptwriters to whom you can outsource to avail the best video script services.
Well! Creating a video script is not as difficult as it seems to be. There are some points by considering which you can start with your first video script.
Before writing a script, make sure you know the objective behind creating an animated video, including who is your target audience and what actions you want from your audience to take. If you have all these points in mind, then you would quickly produce a compelling story that compels the visitors to take action.
Once your script is ready, start working on creating a storyboard which is all about organizing your script. It is another factor which will help you in deciding whether your video will work best or not.
By streamlining the story, you would be able to quickly identify the errors and make adjustments so that the story of the video goes flawless. Don’t have hardcore technical skills but still want to produce different types of characters by using 2D animation software?
To create a perfect storyboard, prepare the story stage and start working on the background by using drawing tools. Also, make sure to choose the characters. You can also use templates and libraries to create a particular character for animation.
Once you create the characters, start working on the animation of the video. If you think that you need to spend huge bucks to purchase sophisticated tools for video animation, then you are wrong.
You can use the same tools that you have already used while creating a storyboard. Always remember, making animations will not cut the production cost, but also saves your time.
Want to get started with the animation, make sure you understand the actual difference between frames and keyframes, movie clips and timeline animation, tweens and shape tweens. Proper understanding of each point will help you in adding a realistic touch to the characters, which will further improve your video quality.
Also, don’t forget to test the animation before hovering over the next step because sometimes, you might need to make some adjustments.
Just imagine a video without background sound. Seems boring, isn’t it? No worries! We are at the stage where you can resonate with the audience by making engaging videos.
No doubt, excellent animation will help you in making alluring and attractive videos, but the selection of appropriate music also helps you to reach the right audience at the right time. The best part about it is that you can get audios online for free.
But whenever you choose background music, always keep your audience in mind. Try to make a list of music and look at which music suits you best. Also, make sure you use high-quality music because it might affect the video quality.
So, never underestimate the power of music. It can do wonders to grab the visitor’s attention and improve video performance.
Story narration is the last and most crucial step that you cannot miss while creating a 2D animation video. The way you narrate the story makes your video more appealing and extraordinary.
Nobody likes harsh-sounding videos. So, if you also want to leave a last-long impression on the audience in the first go, then pay attention to the voiceover.
While narrating, make sure you consider the below-mentioned points.
You are almost done!!! Again, have a final look and get ready to publish the fascinating 2D animation video on different social media platforms to improve brand awareness and increase ROI.
Useful reading: Tips for Integrating Video Content Into Your SEO Strategy.
There is no single place where you will not see 2D animation videos. Itl not only help you to come up with great ideas but also enhance your business productivity. It is not only easy but also captures the exact shots.
Hopefully, the points mentioned above will help you learn and create 2D animation videos appropriately. If you created the video by keeping the above-mentioned checklist in mind, you would be able to make an engaging and more productive video which will ultimately make your business successful.
But, still, if you have any query and face challenges while creating videos, feel free to ask in the comment section added below.